Before this build, New Pace existed as a name, a placeholder Squarespace page, and a color scheme Charlie liked. There was no lead magnet that delivered itself, no scheduling wired to anything, and no path from a stranger landing on the page to an actual booked conversation.
What we built
A full site built around Charlie’s own story and the people he serves, not a template: home, about, and a dedicated coaching page, structured so the visitor is the one working through burnout, and Charlie is the guide, not the headline act.
- Booking wired to Bonsai. A visitor can book Charlie’s free consultation directly from the site. No back-and-forth email to find a time.
- A self-delivering lead magnet. Charlie’s own reflection guide, “What Could Less Look Like?”, goes out automatically the moment someone requests it, and adds them to his list.
- Off Squarespace, onto his own domain. The new site replaces the placeholder page at launch, on a domain and hosting Charlie owns outright.
- A self-serve handoff. Same as every Work Understood build: Charlie will run and edit the site himself with his own AI coding agent, not wait on a call to Mark for routine changes.
Where it stands
The site, the booking, and the lead magnet are built and wired. Two steps are left: pointing newpacehealth.com at the new site, and the handoff to Charlie’s own agent. After that, New Pace is entirely his to run.
