Crush the Pain started in a hospital. As a nurse, Ann watched patients with chronic pain hear one thing from the physical therapist, another from the doctor, another from the psychologist, and leave without a plan that put the pieces together. She built a website to give people the basics in one place, then an app, Meditation CRUSH, built on her own expertise in mindful meditation for pain.
The website was supposed to promote the app. It didn’t. It was an older WordPress site that kept asking for updates and fixes, and when someone did reach out, nothing automatic happened next. Ann knew what she needed. She also has another job.
“I knew what I needed to do, but I didn’t have time to put it all together and figure out how to put it all together.”
What we built
One site, rebuilt around a single message. crushthepain.com is now organized around Ann’s own CRUSH framework, so the path from “reading about pain” to “downloading the app” is a straight line instead of a maze. We planned a separate landing page for the app, then decided against it. meditationcrush.com now forwards to the main site, which leaves Ann one place to keep current instead of two.
- Follow-up that runs on its own. Every free download now feeds Ann’s email list, and a follow-up sequence carries that person toward the app instead of letting them disappear.
- Redesigned handouts. Her patient handouts, rebuilt to match her brand and the new site.
- A site she edits by talking to it. The whole build is plain, editable code. Ann describes the change she wants to her AI assistant, in ordinary language, and it makes the edit. No CMS subscription, no plugin updates, and no agency in the loop for routine changes.
